Over 50 years of innovation


First teeth, first steps, first bites… and sometimes, everything ends up on the floor! For more than 50 years, Nuby has been supporting little ones as they explore, learn, and embark on their everyday adventures. Products designed for every stage, helping children grow with confidence and parents enjoy each moment with a little more peace of mind.

Designed by families, for families

Founded in the 1970s, Nuby began as a family business with one simple mission: to create products that make parents’ lives easier and everyday life even more fun for little ones.

Today, Nuby is still a family business. Our team has grown and now includes moms, dads, aunts, uncles, grandparents, and people who support families every day. Because we know that being a parent is a joyful mix of happiness, chaos, wonder… and moments when you simply make it up as you go

Made for fun moments

At Nuby, we believe childhood should be full of color, curiosity, play, and discovery.

From splashes at bath time to adventures in the garden (not forgetting little snacks!), we add a touch of cheer wherever we can.

The Nuby method

Safety first.

Cute products are great. Safe products are non-negotiable. Every product is thoughtfully designed and rigorously tested because nothing matters more than your little one’s safety.

We leave nothing to chance

From the grip of a cup to the texture of a teething ring, we take care of every little detail to make parenting a little easier.

Quality shouldn’t cost a fortune.

Parents deserve reliable products without breaking the bank. At Nuby, we’re committed to offering quality essentials at prices that make sense for everyday life.

Fun, everywhere

Whether it’s eye-catching colors or a mug that makes them smile, we believe everyday essentials should always bring a little joy.